Marketing Strategies Implementation Assignment Example | Topics and Well Written Essays - 3500 words

Marketing Strategies Implementation - Assignment Example The present research study endeavours to produce ways to implement marketing strategies for British Sugar. British Sugar was founded almost 100 years back. Today the company can boast about being one of the leading sugar producers in the United Kingdom. The company is into several types of products like sugar, aggregate, animal feed, bio ethanol, electricity, food centre, tomatoes, TOPSOIL, and LimeX. 2.0 Identification and prioritization of the current issues and challenges 2.1 Industry as a whole The sugar production industry sourced the raw materials over the past five years. United Kingdom is highly dependent upon the global sugar market. This kind of over dependency on the global sugar market, makes the UK sugar market susceptible to huge fluctuations in production, supply, and other factors like the weather conditions and the prices in the internal sugar market (Armstrong and Schultz, 1992). United Kingdom was slow to realize that the sugar industries need to have some kind of reform. This is the reason the sugar reform happened after much delay, as late as 2006. This reform which is supposed to create facilities for the sugar market has in turn created a lot of problems, like imposing various kinds of quotas, various kinds of import tariffs and export tariffs. The imposition of the various tariffs has created a lot of problems (Brown and Dant, 2009). For example the companies which are small in size and also do not have very high turnover have problems paying innumerable tariffs. This adds to the production cost of the companies. Statistics indicate that the production of the sugar beet has fallen sharply across the whole of European Union. For this reason a lot of states in UK have decided to substitute beet sugar for ethanol and other kind of bio fuels. Despite the fact that the sugar industry is experiencing increasing pressure to keep the costs of production as low as possible together, compounded with dwindling profit margin, the sugar business stil l remains as one of the most vibrant business in UK (Day and Montgomery, 1999). 2.2 The current market position The UK sugar market excluding artificial sweeteners, but including sugar and spice is dominated by two firms which are British Sugar and Tate & Lyle. These two firms have a combined market share of 75%. This indicates that the national sugar market is highly concentrated. Although the overall sugar market of Europe is not as concentrated as United Kingdom (Dillon, 2001). The very high concentration is due to the strict regulatory reforms that increased the tariffs, which in turn has decreased the competition. Unlike the other competitor companies like Ab Sugar, the company alone has the privilege of holding the whole quota of the European Union. British Sugar alone caters to a market which is larger than the market served by the rest of the competitors in all respects. This explains that British Sugar is in a better position compared to competitors in terms of exposure to market. Unlike the competitor like Tate & Lyle and different smaller companies which resort

Poverty and population Essay Example | Topics and Well Written Essays - 1750 words

Poverty and population - Essay Example The results by the UN indicate that Africa is facing a boom in its population, which is almost quadrupling by the end of this century. The current fertility rate of African Women is at 4.7. The question arising is that if Africa is unable to feed a billion people, how then could it be in a position to feed four billion in future? This topic is important in the topic of global reproductive health since with increased population and poverty; access to high-quality hospital services may not be possible. As a result, childbearing women may suffer from various illnesses of the reproductive systems (Avery, 2014). Moreover, such impoverished women living in deplorable conditions suffer from various unwanted pregnancies, sexually transmitted infections, maternal disabilities and even deaths, gender-based violence and other problems that relate to the reproductive system and unhealthy sexual behaviors. Africa needs to adopt various strategies to deal with their increased population growth and poverty. They need to have better infrastructure, education system, and health care system. This is because there is emerging fears that the increasing boom of the population is likely to deplete what is left of the flora and the fauna of such African countries (Birdsall, Kelley, & Sinding, 2011). Thus, it is important for the various strategies to be in place to ensure that poverty is reduced in some of these high population countries. One of the main strategies of poverty reduction is investing in reproductive health of women, educating them and ensuring gender equality. This ensures poverty reduction in several ways. One of them is enabling women to bear fewer children thus contributing to an upward economic mobility. Due to this, they stimulate economic development in their countries. Secondly, women are able to negotiate their reproductive health decisions with their men (Ahlburg, Kelley, & Mason, 2009). This move ensures that women can be in a position

The Importance of Social Policy Essay Example | Topics and Well Written Essays - 5750 words

The Importance of Social Policy - Essay Example Blakemore and Griggs (2007) offer two types of definitions with respect to social policy. One of the definitions given in relation to this concept suggests that social policy is an academic subject in the field of research and study. Social policy is likewise defined as the different sets of policies promulgated in order to have an impact on the ‘real world’ (Blakemore & Griggs, 2007). It is in this regard that the governments, businesses and voluntary organisations tend to promulgate policies that have a significant effect on the families and individuals. In order to understand the concept of social policies, Blakemore and Griggs (2007) deem it of paramount importance to define policies. The other definition given to the term social policy, on the other hand, shows that the principles thereof serve as the guiding ideas that influence the policies promulgated with respect to social welfare, education, health services, etc. The principles that are usually embedded onto the discussion of social policy are as follows: (1) equality, (2) equity, (3) need, (4) freedom and (5) rights (Blakemore & Griggs, 2007). To ensure a better understanding of these principles and the concept of social policy, the researcher deems it of paramount importance to discuss these in relation to what Blakemore & Griggs (2007) have written in relation to the need to take the said principles into consideration. Equality, Equity and Justice. The principle of equality, equity and justice plays an important role in the development of social policies. According to Blakemore and Griggs (2007), social policies have often been perceived as the necessary tools and mechanisms by which a fairer society is created by ensuring the equalization of benefits coming from health, education and other similar services. Needs. Aside from equality, equity and justice, needs are also important principles that must be considered in the development of social policies (Blakemore & Griggs, 2007). In developing the appropriate social policy, Blakemore and Griggs (2007) mention that it is important to ascertain the needs of the people to whom the former is addressed. In addition, to ensure that the goals of social policy are properly met, it is likewise necessary that the policy makers be able to determine which between two groups have greater needs (Blakemore & Griggs, 2007). Freedom and Rights. Finally, Blakemore a nd Griggs (2007) also consider freedom and rights as among the guiding principles of social policy. Verily, these two authors argue that the development of social policies must give paramount consideration to the lives, rights and freedom of the people. Without consideration for these, there is a tendency for the social policy to fail in terms of meeting its goals (Blakemore & Griggs, 2007). Hill, M.J. 2003. Understanding social policy. Wiley-Blackwell, UK. Hill (2003) adopts a previous definition of

The Devil and Tom Walker Essay Example for Free

The Devil and Tom Walker Essay The Devil and Tom Walker is a cautionary tale about the result of greed and cruelty. The parable is filled with dark ruminations of nature, forbidding forests and secret, stolen wealth. 1 The proverb assumes the reader is familiar with Biblical terminology, such as Israel or ZionWalkers. These terms presume the reader is intimately familiar with Christianity. The story is precluded to a particular region, Boston and New England. This is an interesting tidbit, the proverb appears to be as familiar to Northerners as are the tales of Brer Rabbit are to Southerners. Each are filled with types of behavior and an ultimate moral conclusion. The aspects of nature in this story is an interesting aspect of American Romanticism. The forests are dark and danger is implied throughout the story. The description of Toms house as something of such pallor, of such demeanor to forbid strangers or travelers from coming near. Even the lone horse is described as decimated and longing for escape from this cruel entrapment. This type of treatment carries over, even when Tom achieves success. His greed only grows, as does his cruelty. The story continues in cautioning the reader in engaging in false Christianity. The life of Tom is filled with loneliness, cruelty, greed, and a form of religion that cannot offer solace to the insincere. The reader is assumed to have an intimate form of knowledge of Christianity. The terms Israel, the City of God and Zionwalkers those who at the least profess the faith of Christianity. The fable appears to take a negative aspect of Christianity, clearly warning the reader of any form of false religion. Although Tom begins to attend Sunday Service and carry his Bible in his pocket and even kept a bible on his workshop table. In the end the Bible is not a saving factor, left perhaps forgotten in the end in the heat of Tom greedily taking from the poor, an express sin in Biblical terms. This tale appears to have been known throughout New England. Quakers and Anabaptists1 are mentioned twice in the story. These two types of beliefs were considered exceptionally odd compared to the Puritan belief. The Quaker2 faith has always been considered strange, because of the way the faith is practiced. The Quakers are unusual in that those of this faith are extremely devoted in that these people of faith attempt to live out their faith through non violence and acts of contrition and charity. This is adverse of the Puritan faith which equates secular wealth with the blessings of God. 3, that is, one who is materially successful must be of or blessed by God and therefore destined for Heaven. The Anabaptists1 were considered unusual in that those of this faith acted independently from any type of hierarchical method of church administration. Anabaptists acted independently from any authority other than the believed hierarchy of God, that is there was nor could there be any authority higher than God alone. 3 The tale of Tom Walker and the Devil is very reminiscent of a story reminiscent of a book by Stephen King, Needful Things4, especially in the ending. Throughout the story the protagonist is described as being dark and gruff, which is also true of another story by Stephen King, The Stand. Stephen King of a New England background would have likely been very familiar with this very old story, this being so, his writing reflects the character of Old Scratch. In the ending of Needful Things the protagonist escapes via a horse drawn hearse, which takes easily to the air granting this creature or being immediate escape. The protagonist in both The Stand and Needful Things is described as ethereal, without any true form, but with the ability to take the form of that which is acceptable to the desired soul.

Can Alternative Energy Replace Fossil Fuels An Environmental Sciences Essay

Can Alternative Energy Replace Fossil Fuels An Environmental Sciences Essay At the beginning of the 21st century people started to realize that fossil fuels are not renewable and they are consumed too quickly so people believe that there will not be a source for future generations. Activists try to tell people about the consequences of lack of energy in terms of economy or environment, so consciousness of the situation increases each day with the help of activists. However, the public and also the government do not do anything to amend this situation. Professor Emeritus of History, Geography, and American Studies at the University of Texas, Alfred W. Crosby asserts that Alternative sources of energy can become a satisfactory substitute for fossil fuels such as coal, oil, petroleum and diesel if we put as much effort and genius in the effort as we did in producing the first atomic bomb(alternativeenergy.procon.org , para 3). However some others believe that alternative energy cannot meet our need sufficiently. Also its hard to find a suitable place and the hi gh technology to build this kind of structure. There are both pros and cons about using alternative energy which makes it difficult to find the most reliable way, however considering all these various approaches, we can conclude that fossil fuels are more harmful. There are many type of carbon based source which contain huge amount of energy such as coal, oil, natural gas. They are most common source to create energy. Especially in Turkey almost all energy comes from fossil fuels (%99.6). There are some specific places to produce such as Zonguldak for coal or Batman for oil. Underground coal mining sector very taught because working condition is disaster but, people have to work this job because of unemployment. However coal mining have enormous dangerous for health because it cause lung disease. Also cause deaths due to underground coal-mining accidents have been recorded officially since 1941, and a total of 3094 deaths were reported between 1941 and 2003(Kucuker,1). Although this kind of evidence, both government and companies not take any precaution about disasters. Almost the same situation happens in Batman which has most of oil source in Turkey. Some worker suffer from similar problem like health and condition, because they do not know their right in terms of both health and safety even if they are aware of their right companies employ worker on daily-bases so they can not seek their right consequently companies exploit worker easily. In the beginning of industrial age, countries used fossil fuels for their own development without thought about its effect on people and the environment. They also ignored pollution and damage to the environment but this careless behaviour has caused irreversible consequences such as greenhouse effect of burning fossil fuels traps the concentration of carbon dioxide so this also increase heat as a result global warming occur. Therefore people should work together to establish non-governmental organizations to prevent violation and unnecessary usage, because the world supply will not be enough for the next generation. Professor of Massachusetts Institute of Technology, M. S. Dresselhaus also emphasised that fossil fuels currently supply most of the worlds energy needs, world reserves of oil are about 1.61014   (11012  barrels). World consumption is about 1.21010  a day. World reserves of natural gas are about 1.41014  m3; gross production of gas is about 2.41012  m3  per y ear. World coal reserves are about 9.11011  tonnes; annual consumption is about 4.5109  tonnes per year. However unacceptable their long-term consequence, he assert that the supplies are likely to remain adequate for the next few generations. Scientists and policy makers must make use of this period of grace to assess alternative sources of energy and determine what is scientifically possible, environmentally acceptable and technologically promising. Briefly fossil fuels such as coal, oil, natural gas, nuclear power supply most of the worlds energy needs in today world but they are not adequate for future generation without alternative energy. The world has many alternative energy sources such as wind, solar, geothermal, hydroelectric, and bio fuels are possible energy type which can replace fossil fuels. Like fossil fuels these energy types have several advantages and disadvantages. Wind and solar power cause no pollution and are renewable and also wind and solar power are free. The only cost of solar and wind power is the installation and construction of the structure. Nevertheless, both wind and solar energy is inconsistent. It means wind intensity or sunny weather can change. Moreover geothermal energy built upon steam power so they drill holes in the steamy area and steam caused shoot up and drive turbines. Geothermal central should build correctly otherwise harmful gases and mineral can be released. Furthermore, hydroelectric central work with the help of accumulation of water so energy production is constant. However construction of dam is very expensive and sometimes especially in Turkey dam can damage historical p lace like Hasankeyf in the east of Turkey. Lastly like wind and solar power bio fuels is renewable. Ethanol is the main element of creating energy which is made from corn. It decreases the usage of gas but cost of conversion very expensive. In addition, Some countries realize the variety of alternative energy and pay attention to these. Spain and Germany are very serious about creating alternative energy. They use many kind of alternative energy but lost of countries just use hydroelectrical energy in the name of alternative energy. However they do not realize that for example solar energy more powerful than hydroelectrical energy. Dieter Eissel assert that the sun radiates 174 peta-watts (PW). Of this, about 30 percent is re ¬Ã¢â‚¬Å¡ected back to space, while the rest is absorbed by atmosphere, clouds, oceans and land masses. The total volume of radiation absorbed by oceans and lands reaches up to 89 PW. Therefore, solar energy can provide 2,850 times more energy than current world demand. In comparison, the multiple for hydro power is 3, 5 for geothermal, 20 for biomass, and 200 for wind energy (Fischedick, 2000). This means that all nations need the solar radiation of just one day to meet their energy demands for a whole year. However, settle that kind of energy source is very expensive and little utopian. Nevertheless still reducing fossil fuels help prevent the pollution. According to one of the most comprehensive plans for future sustainable energy provision launched in June 2010 by Greenpeace and the European Renewable Energy Council (EREC), a sustainable World Energy Outlook provides a detailed practical blueprint for cutting carbon emissions while achieving economic growth by replacing fossil fuels with renewable energy and energy efficiency (Eissel, 4). Also, there are some kinds of energy types which are related to fossil fuels but not that much harm such as natural gas and nuclear power. Natural gas release methane gas instead of carbon dioxide and methane gas does not cause greenhouse effect it increases the amount of natural gas reserves a little bit higher than fossil fuels. Nuclear power creates a huge amount of energy however risk also very high because if plants accidentally release something its damage may be catasrophic. In the end although fossil fuels have the possibility of least harm to the environment is still a risk. Therefore alternative energy must be encouraged by government and the public. Otherwise countries will start to fight each other because of lack of resource of fossil fuel in fact they already start to fight as resource become limited and countries may occupy an oil-rich country under the name of peace or some unethical reason to take control of oil-reserves. On the other hand, some people claim that the world has enough fossil fuel supplies for at least 2-3 decades. They think that this issue not of great urgency. At the same time they believe alternative energy is not sufficient and enough to meet peoples needs. To exemplify, gas is much more efficient than electrical energy and also filling the cars petrol tank quicker than charging an electrical car. Critics also state that wind power or solar power is not easy to construct everywhere. They can only be built in a suitable place to be efficient. For instance wind turbines  must be built in a windy area to create energy, this means where wind turbines can be constructed is a little restricted. Likewise solar energy is useful in countries which have many hours of direct sunlight. In this situations, as the cost of construction increase also the efficiency decrease. Taking all these points into consideration, we can arrive at the conclusion that alternative energy should be a convenient energy source for future generation, because there is no other option for future generation nobody can claim that fossil fuels will last forever, this generation should regulate the usage alternative energy and also pay attention to the environment. Otherwise fossil fuel become most valuable things in the world and lots of people not allow or afford to benefit from it. Work Cited http://alternativeenergy.procon.org Dresselhaus, M.S., and I.L. Thomas. Alternative energy technologies.  Nature  414.6861 (2001): 332.Academic Search Complete. EBSCO. Web. 23 Dec. 2010. Kucuker, Hudaverdi. Occupational fatalities among coal mine workers in Zonguldak, Turkey, 1994-2003.  Occupational Medicine  56.2 (2006): 144-146.  Environment Complete. EBSCO. Web. 23 Dec. 2010. Park, Sang-Chul, and Dieter Eissel. Alternative Energy Policies in Germany with particular Reference to Solar Energy.  Journal of Contemporary European Studies  18.3 (2010): 323-339.  Academic Search Complete. EBSCO. Web. 23 Dec. 2010. Fischedick, M. ,  Langniss, O. and  Nitsch, J. (2000)  Nach dem Ausstieg-Zukunftskurs Erneuerbare Energie  Hirzel-Verlag , Stuttgart

MNE Selection Techniques for International Assignments

MNE Selection Techniques for International Assignments Chapter1 Introduction The world has become the global village and globalization has become an important tool for the organizations to be successful in this rapidly changing world. So the coordination between different cultures and people with different backgrounds is increasing in a different multinational organization day by day. So it is very important to study that how the organizations deal with the multicultural set ups within an organization. During the past few decades the rapid changes in economic, social and political environment of the world has led organizations towards the globalization. According to Harvey Novicevic the increasing international activities and global competition resulted in increase in globalization. The process of recruitment and selection has always been very important in any organization. According to Dowling (1999) hiring and placing people in positions where they can perform effectively for the benefit of the organization is the goal of most organizations whether they are domestic or international. Heraty et al (1997) suggested that, in these new changing global condition increasingly, many organizations are transforming jobs into new structures which are more likely based on self directed work teams, made up of empowered individuals with the diverse background are replacing traditional specialized workers. So in this new challenging environment competition is increasing day by day and organizations need such personalities who can adjust themselves with the change. Burack and Singh (1995) also suggested that firms need adaptable people who can rapidly adjust themselves to the changing environment. So the people who are ready to change with the environmental changes always give advantage to the organization, and these kinds of people are very fruitful for the organization. According to ones and Viswesvaran (1997) in this rapidly changing world where the change is taking place every minute the organizations have been sending their members to other parts of the world to complete their assignments. According to Aycan and Kanungo expatriate is an employee of a business or government which is sent abroad to accomplish their organizational goals for temporary period which is more than six months and less than five years. International assignments not only give benefit to the individual expatriate but it also give the competitive advantage to the organization in the global environment. For many organizations sending of expatriate to the other countries to gain competitive advantage in global environment is the part of their overall human resource plan. (Caligiuri Lazarova, 2001). So keeping in view the importance of an expatriate the selection process of an expatriate is also very important step for an organization. According to Dowling the failure of expatriate is due to the selection error. This tells that selection plays an important role for a successful expatriate. So with the changing world it is need to have such staff who can adjust itself with the change. In this paper an effort is being made to give the importance of selection techniques for expatriates within a multinational organization. 1.1 Key purpose of study The world is globalizing day by day and now it is also called global village and specifically UK has become one of the biggest multicultural countries and there are a lot of multinational organizations working in UK With the changing world more of MNEs are sending their expatriates in other parts of the world to accomplish their goals and to gain competitive advantage in global world. As the selection is the most important step for any organization to choose its expatriate and it is always important for MNE’s to choose or select the right person for the given task. In fact an expatriate failure is often result of a selection error, and often compounded by in effective expatriate management policies. (Dowling Welch Schuler, 1999). The key purpose of this study is to show the importance of selection techniques for a MNE when selecting an expatriate for an international assignment. 1.2 Aims The aim of this study is to explore the proper selection techniques which can improve the performance of an expatriate and help him to retain. 1.3 Objectives: To outline the factors that influences the selection of expatriates. To examine different selection methods used for expatriate selection. To discuss in detail, issues of cross cultural variation in selection process of expatriates. 1.4 Hypothesis The hypothesis which is developed for this study is stated as below Without doing proper selection of expatriate much will be poor for the company and result in loss of company. 1.5 Theory an overview There has been a lot of work done on selection techniques of expatriates in last couple of decades. Selection is the most important part of the success of any expatriate, and if the selection is not according to the needs of organization then the failure chances of expatriate. Dowling says that redirecting future performance potential when hiring or promoting staff is challenging at the best time but if operating in foreign environment certainly adds other level of uncertainty. So if the process of selection is beholds specific importance within a domestic organisation then it must have some extra importance while choosing an international staff. 1.6 Selection The selection is kind of prediction of the organization’s peoples or decision makers keeping in view the profile of the candidate for the particular job (Hackett, 1991). The selection is a complete process of analyzing and viewing the profile of the employee and then selecting for the required job. Moore (2006) discussed this as the selection is the whole process which includes choosing the right candidate for the position from those persons who have been recruited. This involves testing and evaluating the skills of an individual is required for the particular job. According to desler (2000) the selection is the process in which the recruited individual is whittled down by using screening tools like assessment centers, interviews, and different tests. 1.7 Methods of Selection: There are various selection techniques available, and for the selection procedure all of these depending on the situation and culture of the organization. Some of these selection methods are given below. Interviews Tests Assessment centres (Beardwell and Holden, 2001) So the above mentioned procedures are used by different organizations depending upon the nature of job and the normal practice they use within the organization. 1.8 Approaches for the Multinational There are four approaches for the recruitment and selection in any multinational organization. These four approaches are given as follows. Ethnocentric: It is the type of the recruitment approach in which all the key positions and top management is filled by the nationals of the parent company. According to this approach all the top management decisions and the key strategies of the companies is made by the parent country headquarters. Polycentric: It is the type of recruitment approach in which the host country fills all the key positions in the subsidiary. Each subsidiary is treated as the separate national entity. But all the key financial decisions are taken by the parent country headquarter. Regiocentric: It is the type of recruitment approach in which regional talent is preferred. For example if the person is required on for the development of any product then the person who will be recruited will be from the host country. Geocentric: This is the kind of approach where the persons are recruited without seen any race, religion or region. This approach is international based and is getting in practice in most of the developed countries like UK, USA etc. 1.9 Methods of international selection The different methods of selection for the expatriate selection which most of the multinational organizations use is as follows Psychometric Tests Assessment Centres Coffee Machine System 1.10 Selection of an Expatriarate The selection of expatriate is a bit different from the local selection of a local manager. For the selection of an international manager there are a lot of extra factors which needs to be considered by the selectors. The expatriate selection process results in higher cost to the multinationals including relocation process, allowance and accommodation apart from the training costs. (Hailey 2000, pg; 90). During the expatriate selection process, 02 conflicting forces operate within the expatriate’s mind. One that pulls the employee into moving to the new place, the other tends to stop him from going. (Baruch 2005, pg 129). 1.11 Factors involve in selection of an Expatriate. According to Dowling and Welch the factor involve to determine an appropriate expatriate selection process are as Country-cultural requirement Language MNE requirements Technical Ability Cross Cultural Suitability Family Requirements (Dowling, Welch, Schuler, 1999) So keeping in view all the above mentioned factors an expatriate should be selected by a multinational organization. 1.12 Culture: (Kluckholn Strodtbeck 1952) define culture as, â€Å"a set of basic assumptions-shared solutions to universal problems of external adaptation (and internal integration- which have evolved over time and are handed down form one generation to the next.’’ 1.13 Corporate culture Corporate culture includes the behavioral patterns, concept, values, ceremonies and rituals that take place in the organization. It gives the members of the organization meaning as well as the internal rule of behavior when these values and beliefs customs’ rules and ceremony are accepted shared and circulated throughout the organization. (Trompenaars Turner 1997, pg 157-181) 1.14 Why consider culture? Adjusting in a new culture is always difficult and it causes problems for both expatriate and family members, therefore it is important for an International HR to look for the similarities of the two cultures in order to deal with the challenges in the business world key activity. dowling, welch,schuler, 1998 pg 132 Recent research shows that the expatriates who are unable to cope with the challenges find it difficult to adjust and incur costly implications. (Caligiuri, 1997, pg: 45-67). The factor of culture is very important for an expatriate selection process and HR managers will have to select such expatriate who is adjustable with the different cultured people and work with them for the cultural dimension Hofstede and Trompenaars cultural dimensions are given as follows 1.15 Hofstede’s four dimensions (1967-1973): Gooderham Nordhang (2003). ‘Culture is always a collective phenomenon, because it is at least partially shared with people who live or lived within the same environment, which is where it was learned. It is the collective programming of the mind which distinguishes the members of one group or category of people from another.’ Hofstede surveyed 116,000 IBM employees in 40 different nations about their preferences in the work environment. The analysis revealed the results creating 4 dimensions: Power distance: The dimension indicates the extent to which a society expects and accepts a high degree of inequality in institutions and organizations. Uncertainty avoidance: This refers to the degree to which a society prefers predictability, security and stability. Individualism-Collectivism: this dimension relates to the extent to which people prefer to take care of themselves and their immediate families rather than being bound to some wider collectively such as extended family. Masculinity-Femininity: Masculine societies value assertiveness, competitiveness and materialism as opposed to the feminine values of relationships and the quality of life. 1.16 Trompenaars’ cultural dimensions: Trompenaars concluded four cultural dimensions that relate to the question of inter-personal relationships and work-related values Gooderham Nordhang (2003). Universalism vs. Particularism Communitarism vs. Individualism: Specific vs. diffuse Achievement vs. ascription: So these four dimensions of Trompenar also affect the selection process of an expatriate for international assignments. 1.17 Strategic choices in expatriate selection: Organizations normally have some strategic choices while selection of an expatriate. These strategic choices are mentioned below. Internal recruitment versus external recruitment Individuals versus teams Technical qualification versus other selection criteria Extrinsic rewards versus intrinsic rewards. Chapter 2 Literature Review: In this chapter researcher tried to discuss all the related studies which are done in past and are available in literature. A lot of work has been done in the literature on the topic of selection. Before proceeding to the actual topic it is necessary to look at the different methods of selection which an organization uses and see that what are the different techniques and criteria which are used for the selection of staff. 2.1 Selection: Moore (2006) discussed this as the selection is the whole process which includes choosing the right candidate for the position from those persons who have been recruited. This involves testing and evaluating the skills of an individual is required for the particular job. According to Dessler (2000) the selection is the process in which the recruited individual is whittled down by using screening tools like assessment centers, interviews, and different tests. 2.2 Expatriate selection: According to (Dowling, Welch, Schuler, 1999, pg: 154) Multinationals take great care in their selection process, however predicting future performance potential of the concerned staff is challenging at the best of times especially operating in foreign environments adds another level of uncertainty. The expatriate selection process results in higher cost to the multinationals including relocation process, allowance and accommodation apart from the training costs. (Hailey 2000, pg; 90). During the expatriate selection process, 02 conflicting forces operate within the expatriate’s mind. One that pulls the employee into moving to the new place, the other tends to stop him from going (Baruch 2005, pg 129). 2.3 Importance of an Expatriates and International Assignments: The world is globalizing very rapidly and change has become necessary for the organization to survive and to gain competitive advantage internationally. According to Harris and Brewster, 1999. The rapidly globalizing world has increased the need for the international assignments and many of the organizations started considering international management experience for the top management. So the international assignments are becoming an important part for the success of an organization to gain competitive advantage. As discussed by Chen, Tzeng Tang, 2005 that organizations internationalize their operation to gain success and to increase its market value internationally and for this purpose an organization needs effective expatriate who can perform its task properly. In this new era the importance of expatriate has increased because expatriates are the ones who can give an organization proper international exposure and make the organization successful. 2.4 Selection Process: One of the most studied areas for the expatriate selection is the selection process of the expatriate. The selection of expatriate has always been difficult procedure for the multinational organizations. Swaak quotes one HR executive who said. â€Å"My job is to find people in a hurry.† So this system is highly crisis-oriented and unsophisticated. Swaak , 1995. Further confirming the problems for the nature of the selection process Still and Smith (1997) report the results of Australian research, which shows that there were a number of different ways through which expatriates were selected. They studied that the most impressive and important form of selection or evaluation of the expatriate was recommendation of the person by the line manager including chief executive officer or specialist persons. Mostly expatriates in the multinational organizations in a knee-jerk reaction to the need to fill a new or unexpected vacancies overseas. Actually there are well informed intercultural trainers or a good HR professional who selects the expatriates but basically it is HR department within multinational organization who selects the expatriate finally. Managements choose the most technical and competent candidates which makes the expatriates successful internationally. (Shilling, 1993 pg 58). 2.5 Types of selection Process: Psychometric Tests Assessment Centers Coffee machine system 2.5.1 Psychometric Tests: According to Passmore, 2008 Psychometrics are the widely used testing method for the selection of the employee and personal development. The psychological test is always important for the selection of the employee especially for the selection of an international manager. According to the validity of psychological tests is disputed. According to Sparow and Brewster (2007) the psychologists the variation between the different natured job test is very small (Schmidt and Hunter , 1998). According to a survey done by The Graduate Recruitment in 2007 two third or about 67 percent of 219 respondents surveyed said that the results of psychometric test had some influence on recruiting and selection decisions, and 24 percent said that it has strong influence, and only 2 percent said that these test does not have any influence. So the above figure shows the importance of psychometric tests. According to Sparow and Brewster (2007) psychological assessment increasingly involves the application of tests in different cultural contexts, either in a single country or different countries. Now a day the demand of cross cultural assessment test is increasing due to the increasing factor of globalization to gain competitive advantage in international market. According to Mendenhall and Oddou, 1985 one of the important option for evaluating the selection process is the use of psychological tests and evaluation dvices. There are number of instruments available to measure the stress level of an individual. Figure: 2.1 (Source: article by Jonathan Passmore, Bread and butter â€Å"How to use psychometrics for coaching†) In figure 2.1 the real importance of psychometric test is shown. Psychometric tests are reliable that the selected person will be the one on whom one can rely. And obviously these kinds of tests are valid for any kind of job. The most important point in this test is that it does not include any biasness and the selectors cannot show the biasness while selecting on the basis of psychometric tests. These tests are also standard for different jobs. So all the above mentioned qualities and factors involve in the psychometric tests. In other words one can say that almost all the abilities present in an individual’s mind can be noticed, and the end result will always ends up in the right selection of expatriate. 2.5.2 Assessment Centre: As the assessment centers are considered to be one of the best selection techniques so according to Sparow and Brewster assessment centers will be the best idea as a selection technique to assess the competency of international managers. This is rarely the case, however. According to sparrow (1999) Even where assessment centers are used to select the managers in international settings, the key cross cultural assessment centers seems to be to design the assessment process so that it is very adaptable to local environment in which it will be operated. So there is need of cross culture assessment centers in which international managers can be assessed accordingly with the changing environment. Krause and Gebert (2003) have done study on international literature on the conception, operation and evaluation of assessment centers. He examined 281 German firms whose language was German and he compares them with the previously studied firms of United States of America. Study showed that both the American and German firms use the assessment centers but the purpose of some of them was different from the basics. For example the competencies assessed for job analysis might be identified through the use of interviews with job incumbents in 79% of US firms and only 39% of German firms. Most of the German firms rely on interviews for the selection of international managers or expatriates. so the assessment centers are considered to be an important process for expatriate selection. 2.5.3 Coffee Machine System This system was the idea of Harris and Brewster (1999) the key findings of the study show the reality of the selection process for expatriate selection in the organizations. In many organizations the selection process falls under what we call ‘coffee machine system’ and this system is the most common form of expatriate selection. What happens is that the senior line manager is standing by the coffee machine when he/she is joined by the colleague: ‘How’s it going?’ ‘Oh, you know, overworked and underpaid.’ Actually Jimmy in Mumbai has just fallen ill and is being flown home. I don’t know who I can choose to work over there at very short notice of time. It is driving me crazy. ‘Have you met Simon on the fifth floor?’ he is working in the same line of work. He is very good and bright and looks like going a long way. He was telling me that he and his wife had great holiday in Goa a couple of years ago. He seems to like India. Could be worthy to speak to him. Hey, thanks I will check and speak to him. ‘No problem. They don’t seem to be able to improve this coffee though, do they?’ What happen in the organization next is that the manger will take some decision and will have informal discussion with his seniors about Simon and then that man will be called and interviewed and selected for the required position. Accordingly HR department and financial department will be involved in the process and the formal and systematic process will be started. This method is rarely used in the organizations in particular cases when there is an urgent need to fill the position of expatriate. 2.6 Niche Assessments According to Bolt (2008 ) Many assessment venders specialize in certain niches and offer off-the-shelf products to meet clients’ testing needs. However, vendors can find such persons or individuals for the company who can fit in the organizations new environment and can coop with the new organization’s culture. Testing is the most important part of the application process of the candidate because testing gives the good idea of the individual’s abilities and competencies. 2.7 Factors involved in selection Process: There are number of factors which affect the performance of expatriate. Dowling, Welch, Schuler, (1999) recognised some of the important and most affective factors and these are the factors which involved to determine an appropriate expatriate selection process. All the factors are shown in a model below. Cross-cultural Suitability MMNE requirements SELECTION DECISION FFamily requirements LLanguage TTechnical Ability CCountry-cultural requirement Figure: 2.2 Source: (Factors in expatriate selection, pg 77 Dowling, Welch, Schuler, 1999). Figure 2.2 shows the factors which are required for an expatriate each of the above mentioned factors is discussed in detail below. 2.7.1 Technical Ability: According to Hays, 1971 All expatriates are assigned abroad to complete some task weather its building a dam, running some business, or teaching it all depends on the personal technical ability to perform that task. Obviously it is important to consider the individuals’ personal ability to perform the required task assigned to the expatriate. So in selection it is another important area which needs to look at. Different research findings show that the multinational organization give a lot of importance to the technical abilities of the individuals going abroad for international assignments at the time of their selection. According to Harvey and Novicevic,(2001) that technical and functional expertise has been the primary criterion for selecting expatriate managers for assignments. Hixon found that the selection was based on technical ability and willingness to reside abroad. If the individual is selected without keeping in view its technical ability. It can create the big problems for the multinational organizations to complete its related task or assignment. Reinforcing the emphasis on technical skills is the relative ease with which the multinational may assess the potential candidate’s potential, since technical and managerial competence can be determined on the basis of past performance of the individual who is going to be selected as expatriate. In fact domestic selection cannot be equal to the international selection but person can be selected on the basis of past domestic records which he has performed domestically as the basic criteria is always the same in all the multinational organizations so on the basis of past abilities there should not be any problem for the organizations to select the expatriates. This approach is also found by Foster and Johnsen,(1996) who report the results of the research into the expatriate selection practices for the newly internationalized UK organizations which shows that organizations keep in view the technical skills, and previous domestic records while selecting expatriate for international assignments. 2.7.2 Cross Cultural Suitability: The environment and the culture where an expatriate is going is an important factor for an expatriate. So the selectors of the expatriates should always consider the factor of culture for the expatriate. Although these factors does not guarantee for an expatriate for his successes but if these factors are not considered it can lead it towards the failure of expatriate. If the culture is considered then it is always important to study the Hofsted’s dimensions for cross culture and Trompenaar’s dimensions so these researches are explained in detail as follows. 2.7.3 Culture: Culture is always important for any expatriate selection, so it is very necessary for HR managers and selectors to keep the factor of culture in view while selecting expatriate for international assignments. There have been a lot of studies on culture and there are a lot of different definitions of culture some of them are given below. (Kluckholn Strodtbeck 1952) define culture as, â€Å"a set of basic assumptions-shared solutions to universal problems of external adaptation (and internal integration- which have evolved over time and are handed down from one generation to the next.’’ The life style of people living in the society is called culture it includes the social, economical, political, religious, life style of the individuals in the country. According to Drennan, 1992 â€Å"whatever is going around is called culture.† Culture is the way of life of a group of people. There are obvious differences between the different cultures such as language, dress, religion, beliefs, and behaviours of the people, and there are also implicit differences between the two cultures such as in values, assumptions about how things should be. so these different degrees of explicitness are often called the culture.(ScullionLinehan,2005). So the culture is very important factor for the selection of expatriate because the individuals move from one culture to another culture for the completion of their assignment. 2.7.4 Hofstede’s Cultural Dimensions Greet Hofstede’s culture’s consequences (1980, 2001) explores the differences in thinking and social action at the country level between members of 50 nations and three regions. Hofstede originally used IBM employees’ answers to company attitude survey conducted twice, around 1968 and 1972. The survey generated more than 116,000 questionnaires with the number of respondents used in the analysis being approximately 30,000 in 1969 and 41000 in 1973. Hofstede identified and validated four cultural dimensions from respondents patterned answers. For each dimension, he presented possible origins as well as predictors and consequences for management behavior. Hofsted’s four dimensions are as follows Power Distance Uncertainty Avoidance Individualism versus Collectivism Masculinity versus Femininity Another dimension which is fifth dimension presented by Michael Bond is Long term versus Short term Orientation was subsequently developed from a research to accommodate non-western orientations and has been adopted from the Chinese Culture Connection study. Power distance: The dimension indicates the extent to which a society expects and accepts a high degree of inequality in institutions and organizations. It refers to the relationship between supervisors and subordinates. It reflects the extent to which the less powerful members of organisations expect and accept that power is distributed unequally. In organisations an illustration of a high power distance score is generally represented as a highly vertical hierarchical pyramid. Subordinates are often told or ordered about a particular task but they are not normally entitled to discuss the decision made by the top management so basically the meaning of power distance is that higher the person in hierarchy the more difficult will be this person to approach. So there are some barriers for that person to see their top management. The barriers can be of different ways like the person barriers or the employee is not allowed to see the top manager or they are not allowed to attend the high managerial level meetings in which decisions are made. So basically power distance shows the distance between a supervisor and his employee. Uncertainty avoidance: This refers to the degree to which a society prefers predictability, security and stability. According to Hofsted the extent to which the members of a culture feel threatened by uncertain or unknown situations. He argued that high uncertainty avoidance is expressed for example by a company’s need for regulations which tends to minimize in the behaviour of its employees. Company rules are such thing which cannot be broken by the employees even if he think that breaking the rule is in company’s best interest in such sort of environment the work stress is more and uncertainty avoidance is high. On the other hands if the employees are less affected by uncertainty is called low uncertainty avoidance. Individualism-Collectivism: this dimension relates to the extent to which people prefer to take care of themselves and their immediate families rather than being bound to some wider collectively such as extended family. Hofsted ask the IBM individuals that how important is to keep in view his work goals rather than the organisation. If there is preferred work goals stress dependence on organisation. For example good physical working condition, good ventilation enough space individualism in the work place can be seen. Collectivism can be seen in preference of collective organis MNE Selection Techniques for International Assignments MNE Selection Techniques for International Assignments Chapter1 Introduction The world has become the global village and globalization has become an important tool for the organizations to be successful in this rapidly changing world. So the coordination between different cultures and people with different backgrounds is increasing in a different multinational organization day by day. So it is very important to study that how the organizations deal with the multicultural set ups within an organization. During the past few decades the rapid changes in economic, social and political environment of the world has led organizations towards the globalization. According to Harvey Novicevic the increasing international activities and global competition resulted in increase in globalization. The process of recruitment and selection has always been very important in any organization. According to Dowling (1999) hiring and placing people in positions where they can perform effectively for the benefit of the organization is the goal of most organizations whether they are domestic or international. Heraty et al (1997) suggested that, in these new changing global condition increasingly, many organizations are transforming jobs into new structures which are more likely based on self directed work teams, made up of empowered individuals with the diverse background are replacing traditional specialized workers. So in this new challenging environment competition is increasing day by day and organizations need such personalities who can adjust themselves with the change. Burack and Singh (1995) also suggested that firms need adaptable people who can rapidly adjust themselves to the changing environment. So the people who are ready to change with the environmental changes always give advantage to the organization, and these kinds of people are very fruitful for the organization. According to ones and Viswesvaran (1997) in this rapidly changing world where the change is taking place every minute the organizations have been sending their members to other parts of the world to complete their assignments. According to Aycan and Kanungo expatriate is an employee of a business or government which is sent abroad to accomplish their organizational goals for temporary period which is more than six months and less than five years. International assignments not only give benefit to the individual expatriate but it also give the competitive advantage to the organization in the global environment. For many organizations sending of expatriate to the other countries to gain competitive advantage in global environment is the part of their overall human resource plan. (Caligiuri Lazarova, 2001). So keeping in view the importance of an expatriate the selection process of an expatriate is also very important step for an organization. According to Dowling the failure of expatriate is due to the selection error. This tells that selection plays an important role for a successful expatriate. So with the changing world it is need to have such staff who can adjust itself with the change. In this paper an effort is being made to give the importance of selection techniques for expatriates within a multinational organization. 1.1 Key purpose of study The world is globalizing day by day and now it is also called global village and specifically UK has become one of the biggest multicultural countries and there are a lot of multinational organizations working in UK With the changing world more of MNEs are sending their expatriates in other parts of the world to accomplish their goals and to gain competitive advantage in global world. As the selection is the most important step for any organization to choose its expatriate and it is always important for MNE’s to choose or select the right person for the given task. In fact an expatriate failure is often result of a selection error, and often compounded by in effective expatriate management policies. (Dowling Welch Schuler, 1999). The key purpose of this study is to show the importance of selection techniques for a MNE when selecting an expatriate for an international assignment. 1.2 Aims The aim of this study is to explore the proper selection techniques which can improve the performance of an expatriate and help him to retain. 1.3 Objectives: To outline the factors that influences the selection of expatriates. To examine different selection methods used for expatriate selection. To discuss in detail, issues of cross cultural variation in selection process of expatriates. 1.4 Hypothesis The hypothesis which is developed for this study is stated as below Without doing proper selection of expatriate much will be poor for the company and result in loss of company. 1.5 Theory an overview There has been a lot of work done on selection techniques of expatriates in last couple of decades. Selection is the most important part of the success of any expatriate, and if the selection is not according to the needs of organization then the failure chances of expatriate. Dowling says that redirecting future performance potential when hiring or promoting staff is challenging at the best time but if operating in foreign environment certainly adds other level of uncertainty. So if the process of selection is beholds specific importance within a domestic organisation then it must have some extra importance while choosing an international staff. 1.6 Selection The selection is kind of prediction of the organization’s peoples or decision makers keeping in view the profile of the candidate for the particular job (Hackett, 1991). The selection is a complete process of analyzing and viewing the profile of the employee and then selecting for the required job. Moore (2006) discussed this as the selection is the whole process which includes choosing the right candidate for the position from those persons who have been recruited. This involves testing and evaluating the skills of an individual is required for the particular job. According to desler (2000) the selection is the process in which the recruited individual is whittled down by using screening tools like assessment centers, interviews, and different tests. 1.7 Methods of Selection: There are various selection techniques available, and for the selection procedure all of these depending on the situation and culture of the organization. Some of these selection methods are given below. Interviews Tests Assessment centres (Beardwell and Holden, 2001) So the above mentioned procedures are used by different organizations depending upon the nature of job and the normal practice they use within the organization. 1.8 Approaches for the Multinational There are four approaches for the recruitment and selection in any multinational organization. These four approaches are given as follows. Ethnocentric: It is the type of the recruitment approach in which all the key positions and top management is filled by the nationals of the parent company. According to this approach all the top management decisions and the key strategies of the companies is made by the parent country headquarters. Polycentric: It is the type of recruitment approach in which the host country fills all the key positions in the subsidiary. Each subsidiary is treated as the separate national entity. But all the key financial decisions are taken by the parent country headquarter. Regiocentric: It is the type of recruitment approach in which regional talent is preferred. For example if the person is required on for the development of any product then the person who will be recruited will be from the host country. Geocentric: This is the kind of approach where the persons are recruited without seen any race, religion or region. This approach is international based and is getting in practice in most of the developed countries like UK, USA etc. 1.9 Methods of international selection The different methods of selection for the expatriate selection which most of the multinational organizations use is as follows Psychometric Tests Assessment Centres Coffee Machine System 1.10 Selection of an Expatriarate The selection of expatriate is a bit different from the local selection of a local manager. For the selection of an international manager there are a lot of extra factors which needs to be considered by the selectors. The expatriate selection process results in higher cost to the multinationals including relocation process, allowance and accommodation apart from the training costs. (Hailey 2000, pg; 90). During the expatriate selection process, 02 conflicting forces operate within the expatriate’s mind. One that pulls the employee into moving to the new place, the other tends to stop him from going. (Baruch 2005, pg 129). 1.11 Factors involve in selection of an Expatriate. According to Dowling and Welch the factor involve to determine an appropriate expatriate selection process are as Country-cultural requirement Language MNE requirements Technical Ability Cross Cultural Suitability Family Requirements (Dowling, Welch, Schuler, 1999) So keeping in view all the above mentioned factors an expatriate should be selected by a multinational organization. 1.12 Culture: (Kluckholn Strodtbeck 1952) define culture as, â€Å"a set of basic assumptions-shared solutions to universal problems of external adaptation (and internal integration- which have evolved over time and are handed down form one generation to the next.’’ 1.13 Corporate culture Corporate culture includes the behavioral patterns, concept, values, ceremonies and rituals that take place in the organization. It gives the members of the organization meaning as well as the internal rule of behavior when these values and beliefs customs’ rules and ceremony are accepted shared and circulated throughout the organization. (Trompenaars Turner 1997, pg 157-181) 1.14 Why consider culture? Adjusting in a new culture is always difficult and it causes problems for both expatriate and family members, therefore it is important for an International HR to look for the similarities of the two cultures in order to deal with the challenges in the business world key activity. dowling, welch,schuler, 1998 pg 132 Recent research shows that the expatriates who are unable to cope with the challenges find it difficult to adjust and incur costly implications. (Caligiuri, 1997, pg: 45-67). The factor of culture is very important for an expatriate selection process and HR managers will have to select such expatriate who is adjustable with the different cultured people and work with them for the cultural dimension Hofstede and Trompenaars cultural dimensions are given as follows 1.15 Hofstede’s four dimensions (1967-1973): Gooderham Nordhang (2003). ‘Culture is always a collective phenomenon, because it is at least partially shared with people who live or lived within the same environment, which is where it was learned. It is the collective programming of the mind which distinguishes the members of one group or category of people from another.’ Hofstede surveyed 116,000 IBM employees in 40 different nations about their preferences in the work environment. The analysis revealed the results creating 4 dimensions: Power distance: The dimension indicates the extent to which a society expects and accepts a high degree of inequality in institutions and organizations. Uncertainty avoidance: This refers to the degree to which a society prefers predictability, security and stability. Individualism-Collectivism: this dimension relates to the extent to which people prefer to take care of themselves and their immediate families rather than being bound to some wider collectively such as extended family. Masculinity-Femininity: Masculine societies value assertiveness, competitiveness and materialism as opposed to the feminine values of relationships and the quality of life. 1.16 Trompenaars’ cultural dimensions: Trompenaars concluded four cultural dimensions that relate to the question of inter-personal relationships and work-related values Gooderham Nordhang (2003). Universalism vs. Particularism Communitarism vs. Individualism: Specific vs. diffuse Achievement vs. ascription: So these four dimensions of Trompenar also affect the selection process of an expatriate for international assignments. 1.17 Strategic choices in expatriate selection: Organizations normally have some strategic choices while selection of an expatriate. These strategic choices are mentioned below. Internal recruitment versus external recruitment Individuals versus teams Technical qualification versus other selection criteria Extrinsic rewards versus intrinsic rewards. Chapter 2 Literature Review: In this chapter researcher tried to discuss all the related studies which are done in past and are available in literature. A lot of work has been done in the literature on the topic of selection. Before proceeding to the actual topic it is necessary to look at the different methods of selection which an organization uses and see that what are the different techniques and criteria which are used for the selection of staff. 2.1 Selection: Moore (2006) discussed this as the selection is the whole process which includes choosing the right candidate for the position from those persons who have been recruited. This involves testing and evaluating the skills of an individual is required for the particular job. According to Dessler (2000) the selection is the process in which the recruited individual is whittled down by using screening tools like assessment centers, interviews, and different tests. 2.2 Expatriate selection: According to (Dowling, Welch, Schuler, 1999, pg: 154) Multinationals take great care in their selection process, however predicting future performance potential of the concerned staff is challenging at the best of times especially operating in foreign environments adds another level of uncertainty. The expatriate selection process results in higher cost to the multinationals including relocation process, allowance and accommodation apart from the training costs. (Hailey 2000, pg; 90). During the expatriate selection process, 02 conflicting forces operate within the expatriate’s mind. One that pulls the employee into moving to the new place, the other tends to stop him from going (Baruch 2005, pg 129). 2.3 Importance of an Expatriates and International Assignments: The world is globalizing very rapidly and change has become necessary for the organization to survive and to gain competitive advantage internationally. According to Harris and Brewster, 1999. The rapidly globalizing world has increased the need for the international assignments and many of the organizations started considering international management experience for the top management. So the international assignments are becoming an important part for the success of an organization to gain competitive advantage. As discussed by Chen, Tzeng Tang, 2005 that organizations internationalize their operation to gain success and to increase its market value internationally and for this purpose an organization needs effective expatriate who can perform its task properly. In this new era the importance of expatriate has increased because expatriates are the ones who can give an organization proper international exposure and make the organization successful. 2.4 Selection Process: One of the most studied areas for the expatriate selection is the selection process of the expatriate. The selection of expatriate has always been difficult procedure for the multinational organizations. Swaak quotes one HR executive who said. â€Å"My job is to find people in a hurry.† So this system is highly crisis-oriented and unsophisticated. Swaak , 1995. Further confirming the problems for the nature of the selection process Still and Smith (1997) report the results of Australian research, which shows that there were a number of different ways through which expatriates were selected. They studied that the most impressive and important form of selection or evaluation of the expatriate was recommendation of the person by the line manager including chief executive officer or specialist persons. Mostly expatriates in the multinational organizations in a knee-jerk reaction to the need to fill a new or unexpected vacancies overseas. Actually there are well informed intercultural trainers or a good HR professional who selects the expatriates but basically it is HR department within multinational organization who selects the expatriate finally. Managements choose the most technical and competent candidates which makes the expatriates successful internationally. (Shilling, 1993 pg 58). 2.5 Types of selection Process: Psychometric Tests Assessment Centers Coffee machine system 2.5.1 Psychometric Tests: According to Passmore, 2008 Psychometrics are the widely used testing method for the selection of the employee and personal development. The psychological test is always important for the selection of the employee especially for the selection of an international manager. According to the validity of psychological tests is disputed. According to Sparow and Brewster (2007) the psychologists the variation between the different natured job test is very small (Schmidt and Hunter , 1998). According to a survey done by The Graduate Recruitment in 2007 two third or about 67 percent of 219 respondents surveyed said that the results of psychometric test had some influence on recruiting and selection decisions, and 24 percent said that it has strong influence, and only 2 percent said that these test does not have any influence. So the above figure shows the importance of psychometric tests. According to Sparow and Brewster (2007) psychological assessment increasingly involves the application of tests in different cultural contexts, either in a single country or different countries. Now a day the demand of cross cultural assessment test is increasing due to the increasing factor of globalization to gain competitive advantage in international market. According to Mendenhall and Oddou, 1985 one of the important option for evaluating the selection process is the use of psychological tests and evaluation dvices. There are number of instruments available to measure the stress level of an individual. Figure: 2.1 (Source: article by Jonathan Passmore, Bread and butter â€Å"How to use psychometrics for coaching†) In figure 2.1 the real importance of psychometric test is shown. Psychometric tests are reliable that the selected person will be the one on whom one can rely. And obviously these kinds of tests are valid for any kind of job. The most important point in this test is that it does not include any biasness and the selectors cannot show the biasness while selecting on the basis of psychometric tests. These tests are also standard for different jobs. So all the above mentioned qualities and factors involve in the psychometric tests. In other words one can say that almost all the abilities present in an individual’s mind can be noticed, and the end result will always ends up in the right selection of expatriate. 2.5.2 Assessment Centre: As the assessment centers are considered to be one of the best selection techniques so according to Sparow and Brewster assessment centers will be the best idea as a selection technique to assess the competency of international managers. This is rarely the case, however. According to sparrow (1999) Even where assessment centers are used to select the managers in international settings, the key cross cultural assessment centers seems to be to design the assessment process so that it is very adaptable to local environment in which it will be operated. So there is need of cross culture assessment centers in which international managers can be assessed accordingly with the changing environment. Krause and Gebert (2003) have done study on international literature on the conception, operation and evaluation of assessment centers. He examined 281 German firms whose language was German and he compares them with the previously studied firms of United States of America. Study showed that both the American and German firms use the assessment centers but the purpose of some of them was different from the basics. For example the competencies assessed for job analysis might be identified through the use of interviews with job incumbents in 79% of US firms and only 39% of German firms. Most of the German firms rely on interviews for the selection of international managers or expatriates. so the assessment centers are considered to be an important process for expatriate selection. 2.5.3 Coffee Machine System This system was the idea of Harris and Brewster (1999) the key findings of the study show the reality of the selection process for expatriate selection in the organizations. In many organizations the selection process falls under what we call ‘coffee machine system’ and this system is the most common form of expatriate selection. What happens is that the senior line manager is standing by the coffee machine when he/she is joined by the colleague: ‘How’s it going?’ ‘Oh, you know, overworked and underpaid.’ Actually Jimmy in Mumbai has just fallen ill and is being flown home. I don’t know who I can choose to work over there at very short notice of time. It is driving me crazy. ‘Have you met Simon on the fifth floor?’ he is working in the same line of work. He is very good and bright and looks like going a long way. He was telling me that he and his wife had great holiday in Goa a couple of years ago. He seems to like India. Could be worthy to speak to him. Hey, thanks I will check and speak to him. ‘No problem. They don’t seem to be able to improve this coffee though, do they?’ What happen in the organization next is that the manger will take some decision and will have informal discussion with his seniors about Simon and then that man will be called and interviewed and selected for the required position. Accordingly HR department and financial department will be involved in the process and the formal and systematic process will be started. This method is rarely used in the organizations in particular cases when there is an urgent need to fill the position of expatriate. 2.6 Niche Assessments According to Bolt (2008 ) Many assessment venders specialize in certain niches and offer off-the-shelf products to meet clients’ testing needs. However, vendors can find such persons or individuals for the company who can fit in the organizations new environment and can coop with the new organization’s culture. Testing is the most important part of the application process of the candidate because testing gives the good idea of the individual’s abilities and competencies. 2.7 Factors involved in selection Process: There are number of factors which affect the performance of expatriate. Dowling, Welch, Schuler, (1999) recognised some of the important and most affective factors and these are the factors which involved to determine an appropriate expatriate selection process. All the factors are shown in a model below. Cross-cultural Suitability MMNE requirements SELECTION DECISION FFamily requirements LLanguage TTechnical Ability CCountry-cultural requirement Figure: 2.2 Source: (Factors in expatriate selection, pg 77 Dowling, Welch, Schuler, 1999). Figure 2.2 shows the factors which are required for an expatriate each of the above mentioned factors is discussed in detail below. 2.7.1 Technical Ability: According to Hays, 1971 All expatriates are assigned abroad to complete some task weather its building a dam, running some business, or teaching it all depends on the personal technical ability to perform that task. Obviously it is important to consider the individuals’ personal ability to perform the required task assigned to the expatriate. So in selection it is another important area which needs to look at. Different research findings show that the multinational organization give a lot of importance to the technical abilities of the individuals going abroad for international assignments at the time of their selection. According to Harvey and Novicevic,(2001) that technical and functional expertise has been the primary criterion for selecting expatriate managers for assignments. Hixon found that the selection was based on technical ability and willingness to reside abroad. If the individual is selected without keeping in view its technical ability. It can create the big problems for the multinational organizations to complete its related task or assignment. Reinforcing the emphasis on technical skills is the relative ease with which the multinational may assess the potential candidate’s potential, since technical and managerial competence can be determined on the basis of past performance of the individual who is going to be selected as expatriate. In fact domestic selection cannot be equal to the international selection but person can be selected on the basis of past domestic records which he has performed domestically as the basic criteria is always the same in all the multinational organizations so on the basis of past abilities there should not be any problem for the organizations to select the expatriates. This approach is also found by Foster and Johnsen,(1996) who report the results of the research into the expatriate selection practices for the newly internationalized UK organizations which shows that organizations keep in view the technical skills, and previous domestic records while selecting expatriate for international assignments. 2.7.2 Cross Cultural Suitability: The environment and the culture where an expatriate is going is an important factor for an expatriate. So the selectors of the expatriates should always consider the factor of culture for the expatriate. Although these factors does not guarantee for an expatriate for his successes but if these factors are not considered it can lead it towards the failure of expatriate. If the culture is considered then it is always important to study the Hofsted’s dimensions for cross culture and Trompenaar’s dimensions so these researches are explained in detail as follows. 2.7.3 Culture: Culture is always important for any expatriate selection, so it is very necessary for HR managers and selectors to keep the factor of culture in view while selecting expatriate for international assignments. There have been a lot of studies on culture and there are a lot of different definitions of culture some of them are given below. (Kluckholn Strodtbeck 1952) define culture as, â€Å"a set of basic assumptions-shared solutions to universal problems of external adaptation (and internal integration- which have evolved over time and are handed down from one generation to the next.’’ The life style of people living in the society is called culture it includes the social, economical, political, religious, life style of the individuals in the country. According to Drennan, 1992 â€Å"whatever is going around is called culture.† Culture is the way of life of a group of people. There are obvious differences between the different cultures such as language, dress, religion, beliefs, and behaviours of the people, and there are also implicit differences between the two cultures such as in values, assumptions about how things should be. so these different degrees of explicitness are often called the culture.(ScullionLinehan,2005). So the culture is very important factor for the selection of expatriate because the individuals move from one culture to another culture for the completion of their assignment. 2.7.4 Hofstede’s Cultural Dimensions Greet Hofstede’s culture’s consequences (1980, 2001) explores the differences in thinking and social action at the country level between members of 50 nations and three regions. Hofstede originally used IBM employees’ answers to company attitude survey conducted twice, around 1968 and 1972. The survey generated more than 116,000 questionnaires with the number of respondents used in the analysis being approximately 30,000 in 1969 and 41000 in 1973. Hofstede identified and validated four cultural dimensions from respondents patterned answers. For each dimension, he presented possible origins as well as predictors and consequences for management behavior. Hofsted’s four dimensions are as follows Power Distance Uncertainty Avoidance Individualism versus Collectivism Masculinity versus Femininity Another dimension which is fifth dimension presented by Michael Bond is Long term versus Short term Orientation was subsequently developed from a research to accommodate non-western orientations and has been adopted from the Chinese Culture Connection study. Power distance: The dimension indicates the extent to which a society expects and accepts a high degree of inequality in institutions and organizations. It refers to the relationship between supervisors and subordinates. It reflects the extent to which the less powerful members of organisations expect and accept that power is distributed unequally. In organisations an illustration of a high power distance score is generally represented as a highly vertical hierarchical pyramid. Subordinates are often told or ordered about a particular task but they are not normally entitled to discuss the decision made by the top management so basically the meaning of power distance is that higher the person in hierarchy the more difficult will be this person to approach. So there are some barriers for that person to see their top management. The barriers can be of different ways like the person barriers or the employee is not allowed to see the top manager or they are not allowed to attend the high managerial level meetings in which decisions are made. So basically power distance shows the distance between a supervisor and his employee. Uncertainty avoidance: This refers to the degree to which a society prefers predictability, security and stability. According to Hofsted the extent to which the members of a culture feel threatened by uncertain or unknown situations. He argued that high uncertainty avoidance is expressed for example by a company’s need for regulations which tends to minimize in the behaviour of its employees. Company rules are such thing which cannot be broken by the employees even if he think that breaking the rule is in company’s best interest in such sort of environment the work stress is more and uncertainty avoidance is high. On the other hands if the employees are less affected by uncertainty is called low uncertainty avoidance. Individualism-Collectivism: this dimension relates to the extent to which people prefer to take care of themselves and their immediate families rather than being bound to some wider collectively such as extended family. Hofsted ask the IBM individuals that how important is to keep in view his work goals rather than the organisation. If there is preferred work goals stress dependence on organisation. For example good physical working condition, good ventilation enough space individualism in the work place can be seen. Collectivism can be seen in preference of collective organis

Pet Cemetery :: essays research papers

Pet Sematary   Ã‚  Ã‚  Ã‚  Ã‚  Louis Creed is a doctor who moves his family to Ludlow, Maine from Chicago because of a job he accepted as an MD at some University. His family (Rachel, his wife, Ellie, his daughter, and Gage, his baby son) are happy about moving, thought they soon will come to have reservations. Both children are hurt on the first day of the move.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Louis makes friends with an old man across the road named Jud Crandall, who promises to show them where the path behind their house leads. It is with these three seemingly innocuous events that the spiral in toward darkness begins.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The path behind the house ends up in a place known to the locals as the Pet cemetary. It is a graveyard for children's pets, most lost to the Interstate Road which seperates the Crandall's and the Creeds' homes. The gravestones are set in a spiraling pattern.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ellie has questions about death terrified that her cat Church will have to go to the Pet cemetary. Louis answers her honestly and later Rachel and him have an argument. She was Scared by the cemetary, and was uncomfortable with the idea of deth in general because at the age of eight Rachel witnessed her sister Zelda die of spinal Problems, an incident which scarred her for life. It only gets grimmer from here.   Ã‚  Ã‚  Ã‚  Ã‚   Louis's first day as a university MD is a horror. A guy named Victor Pascow is run over by a car. Before he dies he gives Creed an message warning him about the Pet cemetary and the grounds beyond.   Ã‚  Ã‚  Ã‚  Ã‚  During Thanksgiving vacation, while Louis's family is away, the cat Church is killed by a truck. Jud offers to help Louis, and brings him to the Pet cemetary. They arrive at the Micmac Indian burial grounds. Jud has Louis bury Church and build a stone cairn over the grave. Slowly Louis realizes the cairns are arranged in a spiral, like the markers at the Pet Sematary. Later, when Louis is home alone, Church returns.   Ã‚  Ã‚  Ã‚  Ã‚  The burial grounds make the dead come to life, but it has greater powers as well. It is a dark and secret place, a place which actually controlls matters of life, death, and obsession. After Church the cat returns he smells bad and acts vicious towards people.   Ã‚  Ã‚  Ã‚  Ã‚  When the family returns they decide to go to the park for a picnic.